Rethink the Wellness Tourism Potential for Your Business
Cheryl MacKinnon is not your typical marketing and communications partner. I connect my clients to wellness travel customers from across all mediums with traditional and digital marketing programs. These include television, radio, print and digital.
A strategic and tactical approach in today’s competitive landscape helps my clients increase revenues in the growing health and wellness tourism segment via broadcast and online media campaigns with media outlets, Google, Facebook and Instagram, complemented by public relations and internal marketing audits to determine additional potential.
Delivering results and generating new, incremental visitors in wellness travel and lifestyle sectors is my raison d’etre.
My role as your marketing consultant involves communities, independent resorts, hotels, and attractions increasing their economic vibrancy by enhancing their appeal as a wellness travel visitor destination. Delivering proven strategies to harness the power of wellness tourism visitation by creating annual seasonal wellness campaigns with in-market partners and media outlets, to producing national broadcasts with Canada’s key partners like The Marilyn Denis Show and Cityline / Breakfast Television.
Impactful Results in the Growing Health & Wellness Tourism Market
More than ever, especially as we recover from the impact of the pandemic, my skill in delivering impactful results from the ever-increasing market of the world’s health and wellness travelling consumer is more needed than ever. No other marketing & media representation company within Canada has invested more time and energy in Wellness Tourism than I have in direct relationship with clients. This highly profitable travel segment garnered 2017 worldwide revenues exceeding $639 Billion, and is expected to regain market share quickly from mainstream leisure travellers once travel bans are lifted – both domestically and ultimately, on an international basis.
The Future? Faster Growth Ahead
Pre-pandemic, wellness tourism was forecast to grow at an average annual rate of 7.5% through 2022, considerably faster than the 6.4% growth estimated for overall tourism.
Pre-pandemic, non-spa related healthy travel represented 59% of the wellness travel industry. As demand will grow once people are allowed to safely travel, so will the variety of experiences. And even more important is that wellness travel – or travel for one’s well-being – will no longer be only an option for the luxury guest; wellness experiences will cross over to the main stream. From families – multi-generational will be #1 in this segment – to solo, couples, friends and finally groups (special events), wellness for one’s self will be all-encompassing and in fact, will be demanded by almost all consumers in their holidays.
Source: Stanford Research International
“Helping to make our resort known as the best”
Cheryl, thank you very much for what you are doing for Sparkling Hill. Your help to make our resort known as the best “Health Destination Spa in Canada” (or perhaps even North America) is very much appreciated!
CEO, Sparking Hill Wellness Resort
Cheryl MacKinnon Client Lund Resort Garners Multiple Accolades
Congratulations to my client, The Lund Resort at Klah ah men on the Sunshine Coast of British Columbia! 2019 saw them undertake a complete transition to the first and only full service, Indigenous owned and operated resort on the entire Sunshine Coast. I am incredibly proud of your recent accolades and to have been a part of the team helping you achieve success.
- Most Outstanding Accommodations 2019, National Indigenous Tourism Association
- Tourism Business of the Year & Indigenous Business of the Year 2019, Powell River Chamber of Commerce
- Top 3 Finalist for a BC Tourism Industry Award, Indigenous Tourism Category
Cheryl MacKinnon provides marketing, sales, and media strategy services to The Lund Resort.
Globally Connected in Wellness Travel
From our office in British Columbia, Canada, I am connected internationally and bring a wealth of expertise and complementary skills to the table. With a fresh, innovative approach to building the audience of wellness travel seekers, I provide the opportunities via traditional and digital marketing to reach the audience needed to secure and grow your presence in the wellness travel sector.
An Innovative Approach. This is Cheryl MacKinnon.
Contact me today to discuss how to join our community of like-minded ‘wellness travel’ clients and partners.